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You have your idea, but you find that customers have a different one.
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And on and on the cycle goes. Business model analysis provides us with a simple and effective framework for evaluating new opportunities. Dummies has always stood for taking on complex concepts and making them easy to understand. The most common misperception of entrepreneurship is that what makes a successful business is the idea for a unique product — that if you just have that one great idea that nobody has thought of bef. In today's digital world, you have all of the information right the.
So you pivot, and they pivot.
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